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Sitting at the Big Boy Table

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This week I will be in sunny Orlando at The Running Event, an annual conference for run specialty store owners and staff. This will be my second year attending the event and I had a blast last year, learning tips in retail and seeing all of the new exciting products in the world of running. Last year, I walked in with my head down and I felt that at any minute someone would tap me on the shoulder and tell me that I was not welcome. This year I am going with a whole different mindset and attitude. I feel like after two years of business Run Moore can finally be looked at as equals at events like this.

Last year I made my plans to go with the sole purpose of showing the brands that have failed to bring us on board that we were a serious business with the great potential. I wanted to walk up to the head honcho of Brand: “_____” and tell them they were missing out by not giving Run Moore a chance to sell their product. I wanted to poke someone in the chest and show them my cool new Run Moore shirt and tell them who we were. I assumed I would leave the conference with relationships and contracts from every shoe brand who attended and I figured within a month, I would have them all available for purchase at the shop. Turns out it did not quite happen that way. While I did speak to a few big scary people who would smile and put my business card in a stack of 50 other cards… I felt like no one really cared who I was, or why I was there.

This year – things are different. I went in last year almost apologetic that Run Moore was there. I walked around the convention center like an outsider and while I took in everything I could, I really did not talk to other store owners or get involved with the breakout discussions. My mindset this year is to catch up with my reps and see what’s new for 2017. I am happy to go and learn and listen and if I get the stink eye from other shops, oh well. Run Moore has proved time and time again that this community is here to support us and we are here to support this community. I don’t need to make apologies for what we carry or what we do.

I can’t wait to get down to Orlando and see all the new stuff coming out next year. I’m excited to learn new and exciting information about running an efficient business.  More importantly, I can’t wait to walk in with my head held high and not only represent my shop but the wonderful community we serve.

Run Moore Newsletter: October

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I love Seinfeld. I don’t know if there is a show I’ve re-watched more than Seinfeld. There was an episode when George was trying to think of a new career. George mentioned that he enjoyed sports thought that he could make a good announcer or color man for professional baseball. Jerry burst his bubble when he reminded him that broadcasters tended to be ex-ballplayers. George replied that he did not think it was very fair. This joke was made fifteen years ago, and it tends to hold pretty true across the board in sports. When I tune into watch an NFL game I expect to hear Troy Aikman or Brian Billick breaking down and analyzing the events that are transpiring on the field. What I don’t expect to hear is my local weatherman, who has never taken a snap at even the high school level, telling me why the Ravens are playing in Tampa 2 coverage.

For some reason, when races like the marathon or the Baltimore 10 Miler air the local news team that I watch for traffic are providing the analysis. While they are great at what they do, they usually are not knowledgeable in competitive running. Why put them in that spot? Why not use, I don’t know… professional runners to announce a running event? Within five minutes of my shop, we have a guy who has qualified for the Olympic Trials in various distances for multiple Olympic games. We also have a running author and coach who have assisted runners in the area for years. We even have a college coach who has helped not just collegiate runners, but post-collegiate runners achieve their full potential. I would imagine that any of those guys would do a great job breaking down strategy and form from their unique perspective, providing excellent coverage for viewers.

I do enjoy the feel and the personal stories of the runners who are not going to win but are out there giving it their all. I like seeing the oldest entry (93 years old!) in the half marathon line with his family to tackle the distance together. However, I get frustrated with comments like “well, this marathon is 26.2 miles” and little details such as when they fail to update the women’s race for the first two hours. I don’t enjoy seeing non-runners on camera trying GU Energy and making faces about how weird it tastes. I especially get ticked when the runner who eventually wins was announced as a relay participant for the first half of the race and therefore not a factor. I don’t fault the anchors at all – they are simply doing their job and trying to report the race to the best of their abilities. I just wish they used people in the community who could use their expertise to present the event as an important sporting event, not as an event where 25,000 weirdos show up to jog around downtown Baltimore.

I understand that I am probably a part of the minority as I can watch a marathon and be interested the entire time. I totally get that the network is trying to fill hours and hours of coverage and maybe it is easier to keep non-runners tuned in by having familiar faces of their daily news to provide information.  Maybe next year the news team can just handle the inspirational and human pieces and let the runners manage the race updates? Post your thoughts below on our blog, I would love to hear your opinion!