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We’re going streaking! -From our January Newsletter

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winter-running As the weather changes, (this would be the 17th year that I have run in shorts during the winter). I have run in shorts through blizzards, wind advisories, temperature advisories, sleet, and snow. Wearing shorts in subzero temperatures has become a stupid symbol of my refusal to compromise with Mother Nature –something that I am proud of.

So, why do I do this? Well, it started out because I hated running in pants. I know the technology has improved tremendously since the last time I ran in long pants. But I cannot erase the constraining feeling of those itchy pants. I refuse for something as trivial as pants to take away my enjoyment of running. After I made this vow to myself to only run in shorts I have learned many important lessons. However, if I decide to share some of my tips for running in the cold, and they inspire you to join me on this chilly voyage, you have to give me some credit. Deal?

The first thing I discovered about running in the cold was that as long as my core and fingers were warm, the rest of my body would stay warm too. To compensate for my chilly legs, I usually wear two pairs of gloves and a base layer top with a t-shirt on top. Having a shirt that is tight allows my body heat to stay close to me and keeps me cozy and warm. My other secret is that I like to do some pushups right before I head out. If try to get my heart rate up, and get the blood flowing it can help me stay warm throughout the entire run.

A wise man once told me that you do not need a weatherman to know which way the wind blows… but I am pretty sure there is an app for that. Regardless, when I leave the house I get a feel for the wind, and pick routes that would push against the wind as to run with the wind at my back on the way home. I believe that one of the worst things you can do is start with the wind behind you, get a little sweat going, only to have the sweat freeze onto your body on the way back.

My last tip I learned is from my experience with chest cramps on cold days. I’ve tried everything from inhaling/exhaling exclusively when my foot hits the ground to taking big, deep breaths to help expand my lungs. Nothing seemed to work for me, and I was worried that my days running in the cold would have to end. Finally, one day I tried drinking a hot beverage as I was heading out for my run and boom –no cramps. Now when I am walking out the door I am usually sipping a hot mug of coffee or tea. It seems like if I can get that warmth inside my chest when it starts it keeps me warm my whole run.

There may be a day in the future when I have to end my streak and try running tights or something else, but for now, these tips seem to be working just fine. I am planning another winter of weird looks from people passing by and red, ashy kneecaps. Hopefully, after this article, I will see others taking on the shorts look with me this winter.

Sitting at the Big Boy Table

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From Our November Newsletter, be sure to subscribe to stay updated!
Next week I will be in sunny Orlando at The Running Event, an annual conference for run specialty store owners and staff. This will be my second year attending the event and I had a blast last year, learning tips in retail and seeing all of the new exciting products in the world of running. Last year, I walked in with my head down and I felt that at any minute someone would tap me on the shoulder and tell me that I was not welcome. This year I am going with a whole different mindset and attitude. I feel like after two years of business Run Moore can finally be looked at as equals at events like this.

Last year I made my plans to go with the sole purpose of showing the brands that have failed to bring us on board that we were a serious business with the great potential. I wanted to walk up to the head honcho of Brand: “_____” and tell them they were missing out by not giving Run Moore a chance to sell their product. I wanted to poke someone in the chest and show them my cool new Run Moore shirt and tell them who we were. I assumed I would leave the conference with relationships and contracts from every shoe brand who attended and I figured within a month, I would have them all available for purchase at the shop. Turns out it did not quite happen that way. While I did speak to a few big scary people who would smile and put my business card in a stack of 50 other cards… I felt like no one really cared who I was, or why I was there.

This year – things are different. I went in last year almost apologetic that Run Moore was there. I walked around the convention center like an outsider and while I took in everything I could, I really did not talk to other store owners or get involved with the breakout discussions. My mindset this year is to catch up with my reps and see what’s new for 2017. I am happy to go and learn and listen and if I get the stink eye from other shops, oh well. Run Moore has proved time and time again that this community is here to support us and we are here to support this community. I don’t need to make apologies for what we carry or what we do.

I can’t wait to get down to Orlando and see all the new stuff coming out next year. I’m excited to learn new and exciting information about running an efficient business.  More importantly, I can’t wait to walk in with my head held high and not only represent my shop but the wonderful community we serve.